To quote Phoebe Waller Bridge’s Fleabag, hair is everything!

If there is one person who embodies this sentiment, it is the original influencer, Fabio Lanzoni. Fabio is famously known as the Italian-American actor and romance novel model. But most recently, his luscious locks have steered him in the direction of collaborator in the creation of Aston James.

At the helm of Aston James are the prolific Australian entrepreneurs, Liam Robinson and Daniel Phillips. Together, they envisioned a collection of men’s hair and personal care products and had their eyes set on Fabio.

“These two young Aussies came over and pitched me an idea that I loved, and the end product was something so beautiful I couldn’t not get involved”, says Fabio “Being a perfectionist, this project was two years in the making. We wanted nothing but the best ingredients and extracts and the products had to look flawless. Plus, I love the people of Australia so we are excited to launch the roll out here.

“A lot of time, passion and energy went into this project. The concept was great and the guys on the project worked hard to get this launched just in time for Christmas. I can’t wait for the people of Australia to get their hands on these products”, says Fabio.

The design is alluringly cool, dressed in jet black and would comfortably sit among a bevy of luxury items. “We know that men are spending more than ever on skincare products – 34% of male millennials every six months1, says Liam and Dan. “This prompted us to research what was important to men and subsequently create something that was desirable in look and function, “All the ingredients have been considered and took a long time to develop to ensure they complement every skin type”, says Liam and Dan.

Fabio will continue to work with us as our spokesperson and collaborator for a creation that the three of us have worked hard on.

Aston James will launch in time for Christmas.

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