Men’s grooming store MEN’S BIZ has opened a new Melbourne flagship boutique on Collins Street.
The men’s emporium, like its Sydney space, will combine a carefully curated selection of the best grooming brands from around the world, with a six-chair barber shop that specialises in luxurious hot towel shaves, classic haircuts, and beard and moustache trims.
Collaborating with interior designers Studio Esteta, the minimal store design draws upon the warm tones of traditional European barber stores. Rich in detail yet similarly pared back and refined, the textural and masculine design focuses on traditional surfaces including rendered walls, warm timbers and terrazzo, providing a restrained yet dramatic backdrop for the array of products on display.
The rawness of the timber is offset by contemporary bronze and brass accents creating a modern experience with prominent reference to the past. Leather curtains extend beyond the rear wall, imbuing a sense of theatre and performance, whilst integrated merchandising stations create privacy for the patrons and intrigue for passers-by.
Originally launched as an online store in 2006, MEN’S BIZ quickly developed a cult following for their unprecedented range of men’s shaving products. The range grew over time and in 2014, owner and founder Nathan Jancauskas, saw the opportunity to create a dedicated space for men to shop and opened the brand’s first brick and mortar store in Melbourne’s Royal Arcade.
MEN’S BIZ is a throwback to the golden age of grooming and stocks a range of best-in-class brands, both traditional and modern, from the likes of: Jack Black skincare; Geo. F. Trumper shaving creams and brushes; Merkur Solingen double edge razors; and Dovo Solingen cut-throat razors and manicure tools. Never content, the retailer continues to seek out the best in grooming, constantly adding to and refining its product mix.
Accompanying the array of international grooming brands, One Thousand & Ninety Two, a range of shaving and grooming hardware created by MEN’S BIZ, will also be available in store. The store will also carry an extensive range of hair styling products and a selection of niche fragrance brands including Acqua Di Parma, Czech & Speake, Naomi Goodsir, Nasomatto, Tauer, Santa Maria Novella and Penhaligon’s.
Committed to offering an innovative experience, all MEN’S BIZ stores allow visitors the ability to get hands-on with any of the products via testing stations, and also by integrating the products into their barber service. Shoppers can also access thousands of online customer reviews and product ratings via the MEN’S BIZ website, ensuring full satisfaction pre-purchase.
Spanning a whole city block, Collins Square is one of Australia’s largest commercial mixed-use developments. Its innovative integration of retail and commercial office space made it an ideal location for a MEN’S BIZ store.
MEN’S BIZ Collins Square is open from 9am – 6pm Monday to Friday. The barbershop will serve craft beer in the evenings, and street-style Masala Chai in the mornings.
For more information, visit www.mensbiz.com.au.
