2020 – Celebrating 20 years of Instant Rockstar!
Industry veterans, Instant Rockstar, recently teamed up the the all-new AREA Academy Artistic Team to create & develop their latest campaign Celebrating 20 years in the haircare industry.
Instant Rockstar has had a busy year recently undergoing a full makeover by new owners Joe Sykes and manufacturing heavyweights Phil & Kate Reed and for this campaign, the brand identity was re:imagined by creating a multitude of relatable looks to show the diversity within the product range for both male & female.
This shoot was coordinated by the head of AREA Academy, Eoin McCarthy who had this to say about the day; “We had such a fun time putting this project together for Rockstar. We felt that the variety in their product range aligns with the diversification of our team’s skills. Therefore having both male & female looks was important to us. Ultimately we just wanted to have fun & create effortlessly cool-looking hair on effortlessly cool-looking people…”
Flat-Pack Studios captured the photographic content on the day & the videography was by Lucas Worcester. Whilst the highly experienced Sarah McFadden was on deck as the MUA.
To become an Instant Rockstar stockist contact: sales@instantrockstar.com
Are you a brand owner?
“CREATE” with AREA Academy Artistic Team!
Our Content Creation/Campaign Development service offers brands the opportunity to work with our multi-award winning team to create & develop digital content in which they can use for their marketing, advertising & commercial campaigns.
We have a multitude of experience in not only cutting & styling hair but also with co-ordination & organisational skills. We have the photographers, videographers, stylists & make-up artists to bring everything to you as a package. Professional models can also be sourced at their agency cost.
This service aligns with our core values at AREA Academy which is to provide a specialised & unique experience for each client.
Availability & Investment:
- Enquire via academy@area-studio.com.au
What this service entails:
- Pre-assessment & Mood Board Creation
- Styling & Hair for advertising/commercial work
- Professional photography/videography
- Completed campaign
- Models provided at extra cost