2020 – Celebrating 20 years of Instant Rockstar! 

Industry veterans, Instant Rockstar, recently teamed up the the all-new AREA Academy Artistic Team to create & develop their latest campaign Celebrating 20 years in the haircare industry. 

Instant Rockstar has had a busy year recently undergoing a full makeover by new owners Joe Sykes and manufacturing heavyweights Phil & Kate Reed and for this campaign, the brand identity was re:imagined by creating a multitude of relatable looks to show the diversity within the product range for both male & female. 

This shoot was coordinated by the head of AREA Academy, Eoin McCarthy who had this to say about the day; “We had such a fun time putting this project together for Rockstar. We felt that the variety in their product range aligns with the diversification of our team’s skills. Therefore having both male & female looks was important to us. Ultimately we just wanted to have fun & create effortlessly cool-looking hair on effortlessly cool-looking people…” 

Flat-Pack Studios captured the photographic content on the day & the videography was by Lucas Worcester. Whilst the highly experienced Sarah McFadden was on deck as the MUA. 

To become an Instant Rockstar stockist contact: sales@instantrockstar.com

Are you a brand owner? 

“CREATE” with AREA Academy Artistic Team!

Our Content Creation/Campaign Development service offers brands the opportunity to work with our multi-award winning team to create & develop digital content in which they can use for their marketing, advertising & commercial campaigns. 

We have a multitude of experience in not only cutting & styling hair but also with co-ordination & organisational skills. We have the photographers, videographers, stylists & make-up artists to bring everything to you as a package. Professional models can also be sourced at their agency cost. 

This service aligns with our core values at AREA Academy which is to provide a specialised & unique experience for each client.

Availability & Investment: 

What this service entails:

  • Pre-assessment & Mood Board Creation 
  • Styling & Hair for advertising/commercial work 
  • Professional photography/videography 
  • Completed campaign 
  • Models provided at extra cost