A styling product with the perfect strong hold and the added benefit of hops – yes, that kind of hops. As it turns out, it’s not just for beer, it also happens to be an effective conditioning and thickening agent that also adds body. Hops are also a natural antiseptic, perfect for helping to regulate greasy hair and dandruff. With the 90 Proof Strong Hold Pomade, you can create a style with with a strong hold and matte finish. The pomade is beneficial for achieving hard parts and very textured hair styles that require a strong hold throughout the day.