We have created the highest quality home application men’s hair colour. They worked closely with a world leading Italian colour company to formulate something new. Resulting in a product with no harmful acids, ammonia or parabens, ensuring healthier hair & scalp. Natural ingredients & conditioning agents leave your hair feeling better and smelling great. They also simplified the application process by including a new tube design, fitted washable nitrile gloves, a microfiber pouch and five simple steps (including finishing with a whisky). All parts being recyclables and the product is biodegradable.