BarberCraft is New Zealand’s sharpest men’s event, featuring the latest men’s grooming trends and products. After a highly successful first event in 2016, BarberCraft is returning to Auckland in May 2017 and is going to be bigger than ever.
The central attraction is the “Battle of the Barbers” – where competitors go head-to-head in a series of challenges that are equal parts hair cutting and boxing match – being super-hyped with fierce competition. Barbers split across three classes (trainee, open, master) will have short periods of time to complete challenges in five categories – The Beard, The Shave, The Classic, The Pattern and the Creative.
BarberCraft was born out of the huge resurgence of barbering in modern culture and celebrates the new wave of men’s grooming – where elements of luxury and leisure are part of the experience. Alongside the competitions, “The Expo” will feature a wide range of men’s grooming products and equipment – as well as fashion and lifestyle retailers.
“It’s going to open the door on a whole new world for a lot of people,” says Julian Maloney, board member of the NZ Hair and Beauty Industry Training Organisation (HITO) – the instigators of BarberCraft. “It’s a fantastic opportunity to promote the new world of the barbershop, not just within the barbering profession, but to men and women considering becoming barbers, as well as all the potential clients and those who have an eye out for the latest in men’s haircutting, trimming and shaving trends.
“It’s for everyone – from the fashion-conscious metro man to the hard-core heartland man. It’ll be fun and inspiring! It’ll be great to show people the experience at the barber’s shop can be fun and as big or small as you choose to make it.”
BARBERCRAFT
MEN’S GROOMING EXPO
9:30am – 7:30pm – Sunday 21 May 2017 (Industry only preview Sat. 20 May)
Shed 10, Queens Wharf, Auckland Waterfront, New Zealand
www.barbercraft.co.nz
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