BaByliss PRO and Ferrari have combined 140 years of engineering excellence to create a powerful engine for the ultimate professional luxury dryer, a unique styling tool designed and built in partnership with Ferrari SP. Powered by the Ferrari designed MaxLifePRO™ engine with brushless technology, the lightweight design provides stronger air pressure and faster airspeed for 15% faster drying. Built to withstand the demands of even the most hardcore styling addict, the BaByliss PRO Italia Brava Dryer is designed to dry faster and last longer. Not only will the powerful BRAVA speed dry your locks, its superior Nano titanium and ionic technology will deliver a smoother finish.With Ferrari behind the engine you can be assured this innovative styler is in for the long road, giving you up to 10,000 hours of drying time* at your disposal. By bringing its design expertise to the table, Ferrari has ensured a smoother, quieter styling experience to significantly reduce friction and vibration.