As the men’s grooming industry booms, there are more and more product choices on offer for the modern man.

Wet-look, dry-look? Do you prefer the aroma of woodsy lumber jack, or are you more into the rockabilly cream soda scent? The choices are seemingly endless. So, I’m going to propose a new question to ask your handsome self when you’re holding a pomade in each hand and staring at five different shave creams – Is this sustainable? No, I do not mean the industry itself, this isn’t going anywhere.

I’m also not proposing you go full Bondi Hipster. Just have a look at how and where the product is made, and what it comes in. Can you recycle it? Is it vegan? These questions are being asked by the public, and are definitely finding their way into barbershops. Having a cruelty-free, environmentally and socially aware range in your barbershop, like O’douds, will help you tick all the right boxes. They also have all their ingredient information online, written accurately and in everyday English.

Speaking of cruelty-free, there is an increasing demand for quality synthetic shave brushes. Lucky for us, MÜHLE has stepped up to hand-craft a beautiful Silver Tip Fibre Shave brush that rivals, if not betters, badger hair. It is a softer bristle, allowing for a creamier lather, quicker drying time and a greater resistance to product build up. And it looks damn fancy, if I do say so myself. Even stocking small-batch brands, like Captain Fawcett, means that you are buying high-quality, specifically prepared products. Thus, in the famous words of Snoop Dog, “You should think about it, take a second.” Is it sustainable?

Lucky for us, MÜHLE has stepped up to hand-craft a beautiful Silver Tip Fibre Shave brush that rivals, if not betters, badger hair.